Info: guides for entrepreneurs, startups and SMEs

Hands-on guides, organised by sector, to launch, structure and grow a digital project in Morocco and French-speaking Africa.

Startups & SaaS

Pick your stack, set your prices and ship a software product fast. · 3 articles

  1. Choosing Your SaaS Stack: Next.js + Supabase, Bubble or Something Else?

    Next.js + Supabase, Bubble or low-code? How to pick the right SaaS stack based on your team, budget and growth plans in Morocco and francophone Africa. — 3 min read

  2. Launching an MVP in 30 Days Without Raising Funds

    How to launch an MVP in 30 days without raising capital: scoping, low-code tools, first customers and measurement, with a week-by-week plan. — 3 min read

  3. How to Price a B2B SaaS in Morocco

    Subscription models, tiers, dirham invoicing and VAT: how to price a B2B SaaS in Morocco without undervaluing what you deliver to customers. — 3 min read

FinTech & payments

Local payments, compliance and architecture for digital finance. · 2 articles

  1. Fintech Compliance: Bank Al-Maghrib, BCEAO and Participative Finance, Where to Start

    Where to start with fintech compliance in Morocco and the WAEMU zone: Bank Al-Maghrib, BCEAO, participative finance, KYC and banking partnerships. — 3 min read

  2. Mobile Money, Local Cards and Hybrid Billing for a SaaS in Africa

    How to collect payments for a SaaS in Africa: Mobile Money, local cards, bank transfers and hybrid billing, with key points for a reliable model. — 2 min read

EdTech & schools

Digitise private-school operations and the link with parents. · 2 articles

  1. How to Digitize a Private School: A 6-Step Guide

    A practical 6-step guide to digitizing a private school: online enrollment, billing, academic tracking and a parent portal for school leaders. — 3 min read

  2. Parent Portal and School Billing: Best Practices and Pitfalls

    Parent portal and school billing best practices: smooth payments, clear communication and the pitfalls private schools should avoid. — 3 min read

Marketplaces & services

Trust, monetisation and local services between individuals. · 3 articles

  1. Building Trust on a Local Services Marketplace

    How to build trust on a local services marketplace: provider verification, reliable reviews and fair dispute handling, step by step. — 3 min read

  2. Peer-to-Peer Tool Rental: An Underrated Market in Morocco

    Peer-to-peer tool rental in Morocco: why the market is underrated, the barriers to solve and how to launch a rental platform. — 3 min read

  3. Monetization Models for a Local Marketplace

    Commission, subscription, paid promotion: compare monetization models for a local marketplace and pick the right one for your stage. — 3 min read

AutoTech & mobility

Garages, service logbooks and trust in the car market. · 2 articles

  1. Digital Service Records: Building Trust in the Used-Car Market

    A digital service record reduces information asymmetry in the used-car market: how it works, what it should contain and how to get it adopted. — 3 min read

  2. Digitising a Garage: Quotes, Repair Orders and Spare-Parts Stock

    How to digitise an auto repair garage: clear quotes, tracked repair orders and controlled parts stock, step by step and without a large budget. — 3 min read

Data & retail

Price data, BI and steering for retailers and SMEs. · 2 articles

  1. BI Dashboards for SMEs: Which KPIs to Start With

    For a first SME BI dashboard, start with few indicators: cash, sales, margin, customers and stock. Practical advice for Power BI and Tableau. — 3 min read

  2. Price Observatory: Structuring Retail Data with Crowdsourcing and Automation

    How to build a consumer goods price observatory: product reference base, crowdsourced collection, automation and data quality control. — 3 min read

AI & automation

Automate processes with AI and low-code, without a heavy rebuild. · 3 articles

  1. AI Agents for Customer Support and Quotes: What Works and What Doesn't

    AI agents can handle repetitive support questions and draft quotes when their scope is tightly defined. Here is what works, where the limits are and how to start. — 2 min read

  2. Automating Your SME with AI and Low-Code: 5 Practical Cases

    Five practical cases for automating an SME with AI and low-code: payment reminders, customer requests, document entry, reporting and lead qualification. — 3 min read

  3. Bubble or Custom Code: How to Decide

    Bubble suits fast product validation, custom code suits heavy load or complex logic. Here are the criteria: Workload Units, scalability and maintenance cost. — 2 min read

Investment & M&A

Value, audit, acquire or sell a micro-SaaS or a startup. · 3 articles

  1. Technical Due Diligence on a Startup: The Buyer's Checklist

    Before buying a startup, audit the code, infrastructure, security, data and team. Here is the buyer's practical checklist. — 2 min read

  2. How to Value a Micro-SaaS Before a Sale

    A micro-SaaS is valued on the quality of its MRR, its churn and its dependencies. Here is how to prepare your file before you sell. — 2 min read

  3. Venture Building and Bootstrapping: Building a Profitable Tech Portfolio Without Excessive Venture Capital

    Bootstrapped venture building means launching several tech products with shared resources and a profitability discipline. Here is the method. — 2 min read

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