Product Growth & CRM Business Analysis

Accelerating Growth Through Business and Product Alignment

Excellent software is not enough if it doesn't meet its market. Growth is the result of perfect alignment between your product's features, the user experience, and your sales processes.

As a certified Salesforce Business Analyst, I approach every product with a dual vision: technical excellence (Product-Led) and commercial efficiency (Sales-Led).

My Growth Levers

• Agile Product Management: Framing requirements, prioritizing features (backlog), and delivering through short iterations. The goal is to reach Product-Market Fit as quickly as possible.
• CRM & Salesforce Strategy: I implement and optimize sales processes and customer relationship management via leading CRM tools like Salesforce. This transforms your prospects into loyal customers.
• Growth Hacking & SEO: I integrate virality mechanisms, optimized onboarding, and Search Engine Optimization (SEO) right from the application's design phase to organically acquire users and reduce Customer Acquisition Cost (CAC).
• Behavioral Analysis: Leveraging my Data & BI skills, I analyze retention rates, churn, and user engagement to scientifically adjust the product roadmap.

Where I Apply This Strategy

This systemic approach has enabled me to design, launch, and grow my own projects:

• Veydi: Optimizing B2B sales cycles.
• Adom: Acquisition mechanisms for a service marketplace.
• Scolarité Plus: Retention and automated onboarding for schools.